Laura is passionate, driven, and entrepreneurial. In addition, she has a great sense of fashion and lifestyle-related products. She thrives in a fast-paced, super-creative environment where the objective is to create products, services, or experiences that have awesome emotional value to the customer. She is well-versed in human centered design and multidisciplinary teamwork. She understands the relationship between design, engineering, and business.

Matt Kressy,
IDM Program Director at the Massachusetts Institute of Technology

Laura’s user research and insights helped us better understand what podcast listeners wanted, guiding a creative strategy that enabled the podcast to debut and hold a top 3 on the charts.

– Network Podcast Executive Producer

I am a market tactician and white space strategist who helps organizations unlock growth through a 360-degree lens.

I approach growth opportunity identification by triangulating three layers of insight: a) consumer demand signals and extreme users, b) subject matter expert and scientific perspectives, and c) market intelligence and competitive dynamics.

I ensure these perspectives are embedded across the customer journey and inform critical decisions, strategic priorities, business growth, and transformation, working closely with cross-functional teams to translate findings into actionable recommendations that inform brand strategy, innovation pipelines, and marketing execution.

I ensure insights don’t stay at the reporting level, but become clear strategic choices that teams can execute against. The key for me is not just identifying insights, but defining clear, testable growth opportunities that can move through the innovation pipeline and ultimately impact brand performance.

My work guides strategic investment decisions, identifies white space opportunities, validates innovation pipelines, and shapes compelling brand narratives and marketing strategies.

Laura’s #1 uniqueness is the ability to remain relentless in her search for finding the best insight and/or product market fit, without fear of veering a company, brand, or group of people away from the comfort zone they’re in. She’s a customer centric designer that is willing to push teams or founders to try new paths or opportunities even if it goes against what they want her to tell them or recommend. Laura doesn’t mind being the “agitator” which is an extremely uncommon and challenging position to hold, but she does it with a persistent desire to find the right answer and share it.

Seane Marie Faulkner,

VP of Product at THE WELL

Laura has natural intuition for the customer and market. Do not launch products without giving her a call.

Alex Klein,
MIT Lecturer & Founder at Team Human