Laura is passionate, driven, and entrepreneurial. In addition, she has a great sense of fashion and lifestyle-related products. She thrives in a fast-paced, super-creative environment where the objective is to create products, services, or experiences that have awesome emotional value to the customer. She is well-versed in human centered design and multidisciplinary teamwork. She understands the relationship between design, engineering, and business.

Matt Kressy,
IDM Program Director at the Massachusetts Institute of Technology

Laura’s user research and insights helped us better understand what podcast listeners wanted, guiding a creative strategy that enabled the podcast to debut and hold a top 3 on the charts.

– Network Podcast EP

My name is Laura Facussé.

I help businesses boost their top and bottom lines through in-depth  research, leading to:
– 25-60% higher profits
– 5% boost in customer retention
– 10-20% higher product development success rates

I gather market, expert, business, and customer needs and connect them to product and marketing strategies that are feasible, viable, and desirable. I collaborate with internal teams to ideate, develop, launch, and optimize while ensuring product/market fit.

I am a Market Tactician & White Space Strategist with over 15 years of experience in product strategy and consumer insights. I help identify and capitalize on unmet user needs and growth opportunities by applying design thinking, consumer behavior, and engineering management principles from MIT, Parsons, and NYU.

I have worked with both multinationals and high growth startups, such as Ro (telemedicine) TD Ameritrade, The Well, J.M. Smucker, PepsiCo, General Mills, Bionic (Acquired by Accenture Song), OneSkin (Longevity Biotech) and Wondermind. I have launched over 50 products across multiple categories and regions and interviewed over 2,000 consumers across different markets (Latin America, North America, Asia).

BROAD BUSINESS EXPERIENCE

What sets me apart from other consumer insights strategists is my deep understanding of business needs, gained through my experience as an entrepreneur, intrapreneur, and project leader. I have successfully ideated, developed, and commercialized a wide range of CPG and digital products across multiple categories including food, supplements, beauty, community, hospitality, and wellness services.

VISION

My rich tapestry of experiences, combined with my curiosity and personal interests, allows me to connect the dots in ways others might not. I have a unique ability to uncover valuable insights that are often hidden in plain sight, thanks to my developed intuition for market trends and customer behavior.

ACTIONABLE INSIGHTS 

When I’m in the field or analyzing data, I find the “gold” that others might miss. This intuition acts as my guiding compass, enabling me to deliver insights that are not only innovative but also actionable and aligned with business objectives. My ability to see beyond the obvious and understand the deeper market dynamics makes my contributions uniquely valuable.

Laura’s #1 uniqueness is the ability to remain relentless in her search for finding the best insight and/or product market fit, without fear of veering a company, brand, or group of people away from the comfort zone they’re in. She’s a customer centric designer that is willing to push teams or founders to try new paths or opportunities even if it goes against what they want her to tell them or recommend. Laura doesn’t mind being the “agitator” which is an extremely uncommon and challenging position to hold, but she does it with a persistent desire to find the right answer and share it.

Seane Marie Faulkner,

VP of Product at THE WELL

Laura has natural intuition for the customer and market. Do not launch products without giving her a call.

Alex Klein,
MIT Lecturer & Founder at Team Human