My name is Laura Facussé.
I specialize in identifying white spaces to drive growth initiatives, product vision and strategy. I have a deep product sense, am research-driven, and have strong intuition for customer needs.
I plan and administer exploratory design research plans and draw connections by understanding the users, market landscape, potential audiences, trends, and expert research to design and validate new concepts and growth initiatives.
I’ve interviewed over 2,000 consumers in different markets across multiple categories including CPG, healthcare, and wellness – and worked with both multinationals and high growth startups to help identify unmet user needs and product/service growth opportunity areas that can drive the pipeline for future digital and physical product roadmaps.
I work directly with founders, C-Suite leadership, and department heads to help them make informed decisions on the best path(s) forward by providing a marriage of multiple data points and perspectives.
Laura’s #1 uniqueness is the ability to remain relentless in her search for finding the best insight and/or product market fit, without fear of veering a company, brand, or group of people away from the comfort zone they’re in. She’s a customer centric designer that is willing to push teams or founders to try new paths or opportunities even if it goes against what they want her to tell them or recommend. Laura doesn’t mind being the “agitator” which is an extremely uncommon and challenging position to hold, but she does it with a persistent desire to find the right answer and share it.
Seane Marie Faulkner,
VP of Product at THE WELL
Laura has natural intuition for the customer and market. Do not launch products without giving her a call.
MIT Lecturer & Founder at Team Human