the future of the blog
MIT Graduate Thesis - Published 2018
Leveraging the Indie Movement in the Wellness Industry through a Waitlist Aggregator.
A Waitlist Aggregator digital platform for:
1. collecting crowdsourced market intelligence to understand consumer behavior
2. gathering feedback and testing of new product ideas
3. product innovation, inspiration, and market research
4. promotion and early adopter acquisition
5. building an online community for innovators, entrepreneurs, early adopters, lead users, designers, engineers, and strategists
Crowd-led models allow brands to have a constant feedback loop with consumers to gather loyalty, feedback, consumer product-testing, surveys, contact information – thus, democratizing product R+D and brand building.
A safe place for entrepreneurs to test their product ideas, a fun community for early adopters to discover new products, and a reliable resource for industry professionals to gather consumer insights.
A safe place for entrepreneurs to test their product ideas, a fun community for early adopters to discover new products, and a reliable resource for industry professionals to gather consumer insights.
THE HOME FEED IS OPEN TO ALL,
MAY THE BEST ONE WIN.
The Wellness Industry is going through an exciting time for indie entrepreneurs; they are shaping its trends, making an impact and creating value. The days of requiring a large budget for a television ad to access a critical mass are disappearing. As the barriers of traditional advertising cease to exist, the rise of digital marketing is allowing all entrepreneurs to reach customers at a lower cost.
This is the future of the blog, where all ideas will come alive in one platform and let the best one win through crowd voting, a digital democracy.
Original business plan and wireframes were created by Laura Facussé, Akshay Harlalka, Dov Hochsztein, Rushil Batra, and Rameech McCormack for 2.961 Management for Engineers, MIT class.
Please read thesis here