PRODUCT INNOVATION & BRAND STRATEGY
I was born into a family of entrepreneurs, innovators, and manufacturers in the consumer goods space. My late mentor and great-uncle, Miguel Facussé, was named “The King of Brands of Central America” by Forbes Mexico and sold several of his brands to Unilever. I am part of the third generation of consumer goods specialists in my family.
I recently graduated in June 2018 with an MS. Engineering and Management degree focused on product design and development and brand strategy from the IDM Program at Massachusetts Institute of Technology. I have a dual bachelors from NYU (B.A. Sociology with a concentration in Consumer Behavior and Marketing) and Parsons School of Design (B.S. Strategic Design and Management).
I consider myself a white space strategist as I’ve developed a strong intuition for what resonates with consumers through my experience in conducting vast primary and secondary research and distilling key insights to identify new market opportunities. I am also an integrator of human-centered design, engineering, and management focused on top-line value creation with a holistic perspective who can understand the many parts around product and brand strategy.
- Product Innovation
- Primary & Secondary Research
- New Market & Product Discovery
- Brand Strategy
- Cross-Functional Project Management
- Ideation to Launch
Constant [kŏn′stənt] Of an unknown quantity, but with a fixed value.
As Heraclitus, the Greek philosopher said, “change is the only constant in life.” I have committed to the Japanese philosophy “kaizen” as constant positive changes reap major improvements.
- Constant Learning
- Constant Curiosity
- Constant Improvement
the un-comfort zone
As a pragmatic, I learn best by doing. So, one time a mentor at Parsons advised me to try everything I was curious about as a way to learn what I would enjoy doing most. The biggest lesson learned was the mastery and enjoyment of leaving my comfort zone. I followed the advice and below is a list of what I enjoyed most.
- Co-president of MIT’s Ventureship Entrepreneurship Club
- User Engagement Intern at MIT’s Sandbox Innovation Fund
- Contributing Writer to MIT’s The Tech student newspaper
- NYU Liberal Studies at Freshmen Year in Florence, Italy.
- Photography: On Location in Havana, Cuba (NYU)
- Aromatherapy Diploma, Australasian Academy of Wellness
- Natural Formulation & Cosmetic Formulation Certification, Chemist´s Corner
- Top Shop Capsule Collection Intern, U.K.
- Condé Nast DNR & Menswear Magazine Intern
- DKNY / LVMH Merchandising Intern
- Cooked for +2k patrons in New York at Socialista Restaurant + Roothill Cafe + Mariebelle Cacao Bar.
- New York Bartending License
- Creative Writing Competition First Place winner, NYU, 2001
- Entrepreneurship Guest Speaker at UNITEC University, Honduras.
- Activity and operation of visiting the main place of interest, the supermarket.
- Supermarket as a sociological symbol to represent a culture.
When traveling, I rather go to a supermarket than a museum. Supermarkets and local grocery stores are tourist-free stops where you can connect with locals and learn about a culture, country, and its people through the authentic products they love and buy – supermarkets are a great entry point to the primary elements of a culture like food, currency, language -and if you are curious enough you can go deeper and understand the values and convictions. Learn more here & here