Market Tactician

I do research to identify white space opportunities and emotional/functional user needs. I distill the insights to design, test, and execute value propositions that are desirable, feasible, and viable using human-centered design methodology.

I graduated in June 2018 with an M.S. in Engineering and Management degree focused on product management – integration of human-centered design, business, and engineering from the IDM Program at the Massachusetts Institute of Technology. I have a dual bachelors from NYU (B.A. Sociology with a concentration in Consumer Behavior and Marketing) and Parsons School of Design (B.S. Strategic Design and Management).


  • White Space Identification
  • New Product Pipeline Development
  • Emotional & Functional User Needs Research
  • SKU Rationalization & Reformulation
  • Competitive Landscaping
  • New Ingredients
  • Innovation Research
  • Trend Analysis
  • Benchmarking
  • Surveys, Consumer Panels, Ethnography
  • New Technology Applications
  • Product/Market Fit Assessment
  • Desirability, Feasibility, Viability Analysis
  • Personas (End User Profiles)
  • Mood Boards


  • Ideation & Conceptualization
  • Cross-functional Project Management (R&D, Marketing, Creative, Legal, Production, Finance, Supply Chain, Quality Assurance, Sales)
  • Product Brief (Business Objective, Creative Concept, Benchmarks, Features, Key Ingredients, Claims, Benefits, Target Costs, Deadlines, and Retail Launch Date)
  • Product Testing (Safety & Efficacy)
  • Supplier Relations & Sourcing
  • Packaging in sync with Form & Formulation
  • Cosmetic & Food Formulation Knowledge
  • Regulatory Compliance (FDA, GMP, Environmental, Sanitary)
  • FDA-Compliant Label & Packaging


  • Packaging Artwork Direction
  • Product Positioning Information for Consumer Facing Marketing, Educational/Sales, PR, and Communications Materials (Storytelling, Creative Concept, Claims, Benefits, Ingredients)
  • Claim Development Substantiation (Formula, Ingredients, Efficacy, Clinical Trials)
  • Copywriting for Packaging and Marketing Assets
  • Product Naming & Trademarks
  • Launch Calendar, Timelines, and Strategy to Support the Sell-Through of New Launches