I do market and user research to identify white space market opportunities that solve, connect, and resonate with users’ emotional and functional needs. I distill insights to design, develop, and test hypotheses for desirability, feasibility, and viability.

I graduated in June 2018 with an M.S. in Engineering and Management degree focused on product management – integration of human-centered design, business, and engineering from the IDM Program at the Massachusetts Institute of Technology. I have a dual bachelors from NYU (B.A. Sociology with a concentration in Consumer Behavior and Marketing) and Parsons School of Design (B.S. Strategic Design and Management).

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Cross-functional CPG Product Development Process