MUSEUM OF IDEAS

CONCEPT DESIGN & STRATEGY

What I do: I’m a brainstormer, idea generator, and product vision creator.

How I do it: I conduct market and user research to identify white space market opportunities that solve, connect, and resonate with users’ emotional and functional needs. I distill insights to design, develop, and test hypotheses for desirability, feasibility, and viability to inform product strategy.

Education: I graduated in June 2018 with an M.S. in Engineering and Management degree focused on product management – integration of human-centered design, business, and engineering from the IDM Program at the Massachusetts Institute of Technology. I have a dual bachelors from NYU (B.A. Sociology with a concentration in Consumer Behavior) and Parsons School of Design (B.S. Strategic Design and Management).

Super Powers: Creativity, empathy, and spotting micro signals that can cycle back to the mainstream and become super trends.

Fundamental Beliefs:

  • Make to Connect: Design products and services that connect with humans at functional and emotional levels.
  • Product Vision: The marriage of data, intuition, creativity, and a growth mindset.
  • Executing an Idea without having Data:  Conduct research to “make sure your intuition is in the right place.” – SN Assess the realistic risks. Quantify the potential (TAM/TAP). Try it, and if it doesn’t work the first time – test 1,000 ways to make it work (Test: target audience, packaging, messaging, design, UI, formula, etc).  If nothing worked, at least you gave it a shot. Life is short.
  • Sense of Competitive Urgency: You snooze, you lose.

 

Send me a message: laurafacusse@alum.mit.edu