PRODUCT DEVELOPMENT & STRATEGY
I do market and user research to identify white space market opportunities that solve for emotional and functional user needs. I distill the insights to design and develop hypotheses and test them for desirability, feasibility, and viability.
I graduated in June 2018 with an M.S. in Engineering and Management degree focused on product management – integration of human-centered design, business, and engineering from the IDM Program at the Massachusetts Institute of Technology. I have a dual bachelors from NYU (B.A. Sociology with a concentration in Consumer Behavior and Marketing) and Parsons School of Design (B.S. Strategic Design and Management).
After being involved in ideation to launch and marketing management of 50+ consumer goods in different categories, I developed this Product Development Process. Read here